In India, two electronic methods are there for calculating TRP: TRPs can also be calculated as 100 x reach x frequency, where reach is the percent of the target audience with at least one impression and frequency is the average number of impressions. TRPs are often added up by week, and presented in a flowchart so a marketer can see the amount of impressions delivered to the target audience from each media channel. (As in 1,000,000 impressions among the target audience / 10,000,000 people in total in the target audience x 100 = 10 TRPs). Outside of television, TRPs are calculated using the denominator as the total target audience, and the numerator as the total impressions delivered to this audience x 100. The TRP and GRP metrics are both critical components for determining the potential marketing reach of a particular advertisement. įor example, if an advertisement appears more than once, the entire gross audience, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audiences. Target rating points quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a larger population. The average is taken for a 30-day period, which gives the viewership status for the particular channel. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. JSTOR ( November 2019) ( Learn how and when to remove this template message)Ī target rating point (abbreviated as TRP also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.Unsourced material may be challenged and removed.įind sources: "Target rating point" – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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